02
02
Bro
Bro
Product Design
Product Design
Interaction Design
Interaction Design
Branding
Branding
Design Systems
Design Systems
User Reseacrh
User Reseacrh
Overview
Overview
Bro is a pet wellness and activity tracker designed to help pet owners effortlessly manage their pets' health—from vaccinations and vet visits to exercise routines and medications—all while making it fun and rewarding through a built-in gamification and rewards system.
I led the end-to-end product design, transforming an initial idea into a seamless, engaging, and business-driven mobile experience.
Bro is a pet wellness and activity tracker designed to help pet owners effortlessly manage their pets' health—from vaccinations and vet visits to exercise routines and medications—all while making it fun and rewarding through a built-in gamification and rewards system.
I led the end-to-end product design, transforming an initial idea into a seamless, engaging, and business-driven mobile experience.
My Role
My Role
My work involved:
Defining the product vision alongside stakeholders
Conducting user research to uncover pain points
Designing a robust UX/UI system for pet health tracking
Incorporating behavioral psychology to drive engagement
Ensuring business alignment through monetization strategies
Mentoring a junior designer and collaborated closely with the client’s engineering team
My work involved:
Defining the product vision alongside stakeholders
Conducting user research to uncover pain points
Designing a robust UX/UI system for pet health tracking
Incorporating behavioral psychology to drive engagement
Ensuring business alignment through monetization strategies
Mentoring a junior designer and collaborated closely with the client’s engineering team
The Problem
The Problem
Pet care is scattered. Owners juggle vet portals, notes apps, reminders, and photo albums. Things slip—missed vaccines, forgotten meds, no single history—and there’s little motivation to keep up day after day.
As a lifelong dog person caring for a senior pet, I felt this firsthand: tracking treatments, sharing context with family, and keeping a routine going was harder than it should be.
That personal pain became the bar for Bro: make pet care reliable, easy, and rewarding.
Pet care is scattered. Owners juggle vet portals, notes apps, reminders, and photo albums. Things slip—missed vaccines, forgotten meds, no single history—and there’s little motivation to keep up day after day.
As a lifelong dog person caring for a senior pet, I felt this firsthand: tracking treatments, sharing context with family, and keeping a routine going was harder than it should be.
That personal pain became the bar for Bro: make pet care reliable, easy, and rewarding.
Business Goals
Business Goals
Increase retention through habit loops.
Improve on-time completion of meds, vaccines, and activities.
Monetize through meaningful reward redemptions and partner offers.
Build a scalable foundation for multi-pet households and future integrations.
Increase retention through habit loops.
Improve on-time completion of meds, vaccines, and activities.
Monetize through meaningful reward redemptions and partner offers.
Build a scalable foundation for multi-pet households and future integrations.
Research & Insights
Research & Insights
I started with stakeholder workshops to define the problem and sharpen scope. We mapped pain points, aligned on outcomes, and agreed on KPIs for the MVP.
From there, I layered in user research:
Interviews + diary studies: surfaced issues with forgotten meds, inconsistent activities, and lack of coordination across family members.
Competitive scan: PetDesk (reminders), Pawtrack (tracking), Fitbit (habits). None combined health + activity + rewards into one coherent flow.
Early usability tests: validated that quick setup and early “wins” (like logging a first reminder and earning points) built trust and momentum.
I started with stakeholder workshops to define the problem and sharpen scope. We mapped pain points, aligned on outcomes, and agreed on KPIs for the MVP.
From there, I layered in user research:
Interviews + diary studies: surfaced issues with forgotten meds, inconsistent activities, and lack of coordination across family members.
Competitive scan: PetDesk (reminders), Pawtrack (tracking), Fitbit (habits). None combined health + activity + rewards into one coherent flow.
Early usability tests: validated that quick setup and early “wins” (like logging a first reminder and earning points) built trust and momentum.
Seamless Onboarding
Seamless Onboarding
First impressions matter. I designed a warm, engaging onboarding flow that:
Explains Bro’s core benefits upfront
Allows quick pet registration (name, breed, health info)
Introduces the rewards system early (motivating first actions)
First impressions matter. I designed a warm, engaging onboarding flow that:
Explains Bro’s core benefits upfront
Allows quick pet registration (name, breed, health info)
Introduces the rewards system early (motivating first actions)
The Pet Health Hub
The Pet Health Hub
A centralized dashboard where users can:
View upcoming & completed health reminders
Log medications, vaccines, vet visits, grooming
Switch between past & future reminders seamlessly
A centralized dashboard where users can:
View upcoming & completed health reminders
Log medications, vaccines, vet visits, grooming
Switch between past & future reminders seamlessly
Activity Tracking
Activity Tracking
Each pet has a personalized activity plan, tailored to promote a healthy lifestyle.
Daily activities vary based on the pet’s needs—one day it might be a walk, the next could be training or playtime.
This approach keeps the experience fresh and promotes consistent engagement, encouraging users to build healthy habits for their pets over time and earn BroCash rewards for completing activities.
Each pet has a personalized activity plan, tailored to promote a healthy lifestyle.
Daily activities vary based on the pet’s needs—one day it might be a walk, the next could be training or playtime.
This approach keeps the experience fresh and promotes consistent engagement, encouraging users to build healthy habits for their pets over time and earn BroCash rewards for completing activities.
Reminders & Calendar View
Reminders & Calendar View
Managing pet care can be overwhelming.
We designed a smart calendar and reminder system to help users stay on top of everything, from routine tasks to health essentials.
Managing pet care can be overwhelming.
We designed a smart calendar and reminder system to help users stay on top of everything, from routine tasks to health essentials.
BroWallet & BroCash Rewards
BroWallet & BroCash Rewards
We gamified healthy habits by introducing BroCash, our in-app points system.
Earning BroCash
Users gain BroCash by completing daily pet activities—like walks, training, or vet visits.
Bro Shop
Redeem BroCash for exclusive perks and partner discounts.
Users can generate a unique coupon code to use online or show in-store—only when they're ready to redeem.
We gamified healthy habits by introducing BroCash, our in-app points system.
Earning BroCash
Users gain BroCash by completing daily pet activities—like walks, training, or vet visits.
Bro Shop
Redeem BroCash for exclusive perks and partner discounts.
Users can generate a unique coupon code to use online or show in-store—only when they're ready to redeem.
Validation & Feedback
Validation & Feedback
We tested prototypes with pet owners before moving into development. The feedback was consistent:
Health Hub: Users loved having all tasks and history in one place. It gave them confidence.
Streaks: Short, achievable streaks felt motivating and encouraged daily use.
Reminders: Owners appreciated reminders that respected real life—snooze windows and roll-forward logic felt humane.
Rewards: Framing points as a “thank you for good care” felt genuine and trustworthy.
On the team side, developers told us the design system sped up implementation because they weren’t second-guessing design decisions or dealing with inconsistent specs.
We tested prototypes with pet owners before moving into development. The feedback was consistent:
Health Hub: Users loved having all tasks and history in one place. It gave them confidence.
Streaks: Short, achievable streaks felt motivating and encouraged daily use.
Reminders: Owners appreciated reminders that respected real life—snooze windows and roll-forward logic felt humane.
Rewards: Framing points as a “thank you for good care” felt genuine and trustworthy.
On the team side, developers told us the design system sped up implementation because they weren’t second-guessing design decisions or dealing with inconsistent specs.
My Ownership & Growth
My Ownership & Growth
This project stretched me in three directions at once:
Strategic: I facilitated workshops that aligned stakeholders on scope, outcomes, and KPIs.
Craft: I led end-to-end product design, from research to final UI, while ensuring quality handoff.
Leadership: I mentored a junior designer, giving them concrete ownership of components and flows, while ensuring consistency across the system.
The biggest takeaway was that I wasn’t just designing screens—I was designing a product that could grow. I moved from being purely executional to shaping vision, outcomes, and systems.
This project stretched me in three directions at once:
Strategic: I facilitated workshops that aligned stakeholders on scope, outcomes, and KPIs.
Craft: I led end-to-end product design, from research to final UI, while ensuring quality handoff.
Leadership: I mentored a junior designer, giving them concrete ownership of components and flows, while ensuring consistency across the system.
The biggest takeaway was that I wasn’t just designing screens—I was designing a product that could grow. I moved from being purely executional to shaping vision, outcomes, and systems.